FCS Financial, Missouri’s largest agricultural lender, today announced exceptional results from its 2025 Member Satisfaction Survey, including a world-class Net Promoter Score (NPS) of 84.19. The cooperative also achieved a 96.1% overall member satisfaction score, underscoring its deep commitment to serving Missouri’s farmers and ranchers.
This year's survey saw a significant increase in participation, highlighting the cooperative’s success in building strong, loyal relationships with its members.
“These results are a direct reflection of our team's unwavering dedication to our members,” said Rob Guinn, CEO of FCS Financial. “To be ranked among the best organizations in the world for customer loyalty is an honor. It speaks volumes about the expertise, responsiveness, and genuine care our employees provide every day.”
The survey revealed outstanding performance across several key areas:
- World-Class Net Promoter Score (NPS): The score of 84.19 is a significant jump from 76.52 in 2024 and is the highest since the cooperative began tracking the metric in 2012. An NPS above 80 is considered a world-class benchmark for customer loyalty.
- Exceptional Overall Satisfaction: FCS Financial maintained its excellent 96.1% satisfaction score from the previous year, with 83% of members rating their experience as "Very Satisfied."
- Exceeding Expectations: Over 97% of members reported that FCS Financial met or exceeded their expectations, with nearly 61% stating the cooperative is "Exceeding Expectations," a substantial increase from 53.38% last year.
- Strong Member Referrals: Nearly nine out of ten members (87.66%) would "definitely recommend" FCS Financial to others.
FCS Financial is a member-owned cooperative that provides credit and financial services to farmers, ranchers, and rural businesses in Missouri. As part of the nationwide Farm Credit System, FCS Financial is dedicated to supporting rural communities and agriculture with reliable, consistent credit and financial services today and tomorrow.
