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FCS Financial customers were recently given the opportunity to complete a short survey on their marketing practices. Customers who attended the Missouri State Fair and who received the annual customer satisfaction survey completed the survey. Below is a summary of the results. If you would like to include your opinion, feel free to complete the marketing survey online.

The first question asked if they were working with a professional service for grain or livestock merchandising. 20.4% reported that yes they were. When asked who they were working with, the names included:

  • Kevin Van Trump

  • Ohio State University

  • Top Third Marketing

  • Joplin Feed Yard

  • Brock & Associates

  • ADM

  • E-Hedger

Some marketing programs include an analysis for cost of production. Those working with a professional service were asked if the program they used included a cost of production analysis.

Yes = 17.8%
No = 66.1%
Some = 15.7%

The tools used for marketing grain and livestock products varied a lot. The primary tool was crop insurance with 40.4% responding they used this tool. The chart below shows the other tools utilized.

chart shows which tools are used by producers

The bar chart below shows responses when asked how many of these tools the producer used to market their products.

chart outlines number of tools used by producers

The fourth question asked them to rate their interest in attending educational seminars around the topic of marketing. More than half, 54.7%, indicated they had an interest in attending a seminar on marketing.

FCS Financial will use these results to evaluate our 2014 educational and product offerings. Currently, marketing seminars are being planned across the state the week of February 24, 2014. Watch this website or subscribe to our email newsletter for upcoming information on speakers and locations.

Again, if you would like to see your opinion reflected in these results, take the survey online.
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